Marketing management : text and cases /
Quelch, John A.
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. - Homewood, IL : Irwin, c1993. - xiii, 848 p. : ill. ; 27 cm. - The Irwin series in marketing .
Includes bibliographical references (p. 832) and index.
0256109559 TZS 40000/=
Distribution policy
Marketing strategy
Marketing plan--Case studies.
658.8 QUE
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. - Homewood, IL : Irwin, c1993. - xiii, 848 p. : ill. ; 27 cm. - The Irwin series in marketing .
Includes bibliographical references (p. 832) and index.
0256109559 TZS 40000/=
Distribution policy
Marketing strategy
Marketing plan--Case studies.
658.8 QUE