Basic marketing : a global-managerial approach / William D. Perreault, and E. Jerome McCarthy.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	1	Available		006359

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McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

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