Basic marketing : a global-managerial approach /
Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, and E. Jerome McCarthy. - 15th ed. - Boston : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
0072525231 (alk. paper : hbk.) TZS 8,000/= 9780072947038 (hbk.)
Marketing
658.8 PER
Basic marketing : a global-managerial approach / William D. Perreault, and E. Jerome McCarthy. - 15th ed. - Boston : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
0072525231 (alk. paper : hbk.) TZS 8,000/= 9780072947038 (hbk.)
Marketing
658.8 PER