Essentials of marketing : (Record no. 6213)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01014cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073404714 (alk. paper) |
| Terms of availability | TZS 12,000/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073404713 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PER |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Sub Title | a marketing strategy planning approach / |
| Statement of responsibility, etc | William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. |
| 250 ## - Edition Statement | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvi, 660, [37] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm.+e 1 CD-ROM (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 601-655) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P., |
| Titles and other words associated with a name | Ph. D. |
| Numeration | ( author ) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Numeration | ( author ) |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0722/2007027229.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/20/2014 | TBST | 658.8 PER | 0079038 | 1 | 12/06/2022 | Book |