Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002.Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.83 MAL (Browse shelf(Opens below))	1	Available		0058162

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Free student CD included: SPSS student edition 10.0 for windows.

Includes bibliographical references and indexes.

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