Basic marketing research : applications to contemporary issues /
Malhotra, Naresh K.
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. - Upper Saddle River, NJ : Prentice Hall, c2002. - xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Free student CD included: SPSS student edition 10.0 for windows.
Includes bibliographical references and indexes.
0133768562 (hardback : alk. paper) TZS 65,000
Marketing research.
658.83 MAL
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. - Upper Saddle River, NJ : Prentice Hall, c2002. - xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Free student CD included: SPSS student edition 10.0 for windows.
Includes bibliographical references and indexes.
0133768562 (hardback : alk. paper) TZS 65,000
Marketing research.
658.83 MAL