Essentials of marketing research / Tony Proctor
Material type:
TextPublication details: Harlow : Prentice Hall/Financial Times, 2003.Edition: 3rd edDescription: xvi, 560 p. : ill. ; 25 cmISBN: - 9780273674009
- 658.83 PRO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.83 PRO (Browse shelf(Opens below)) | 1 | Available | 0049754 | |||
| Book | Mzumbe University Main Campus Library | 658.83 PRO (Browse shelf(Opens below)) | 2 | Available | 0049756 |
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| 658.83 MOU Applied marketing research / | 658.83 PET Marketing research / | 658.83 PRO Essentials of marketing research | 658.83 PRO Essentials of marketing research | 658.83 PRO Essentials of marketing research / | 658.83 RAW Manual of industrial marketing research | 658.83 SCH Marketing research : an international approach / |
Includes index
1. The nature of marketing research
2. Planning the research project
3. Secondary data
4. Sampling
5. Surveys
6. Measurement and scaling
7. Questionnaires
8. Qualitative research
9. Observations and experiments
10. Quantitative data analysis
11. Qualitative data analysis
12. Evaluating, reports and presentation
13. Applied marketing research
14. Marketing research settings: business-to-business, services and internal marketing
15. Global marketing research
16. Marketing decision-support systems
eng.
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