Essentials of marketing research (Record no. 6147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01025nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273674009 |
| Terms of availability | TZS 25,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 PRO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Proctor Tony |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| Statement of responsibility, etc | / Tony Proctor |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | Prentice Hall/Financial Times, |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 560 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 505 ## - Formatted Contents | |
| Formatted contents note | 1. The nature of marketing research<br/>2. Planning the research project<br/>3. Secondary data<br/>4. Sampling<br/>5. Surveys<br/>6. Measurement and scaling<br/>7. Questionnaires<br/>8. Qualitative research<br/>9. Observations and experiments<br/>10. Quantitative data analysis<br/>11. Qualitative data analysis<br/>12. Evaluating, reports and presentation<br/>13. Applied marketing research<br/>14. Marketing research settings: business-to-business, services and internal marketing<br/>15. Global marketing research<br/>16. Marketing decision-support systems |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 08/31/2004 | Seif school | 658.83 PRO | 0049754 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 08/31/2004 | Seif school | 658.83 PRO | 0049756 | 2 | 12/06/2022 | Book |