Retail marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald, Christopher C.S. Tideman.

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Material type: Text

TextPublication details: Oxford : Boston : Butterworth Heinemann, 1993.Description: xi, 338 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	658.8 McD (Browse shelf(Opens below))	1	Available	0044539
Book	Mzumbe University Main Campus Library	658.8 McD (Browse shelf(Opens below))	2	Available	0042566
Book	Mzumbe University Main Campus Library	658.8 McD (Browse shelf(Opens below))	3	Available	0042568

Total holds: 0

"Published on behalf of the Chartered Institute of Marketing."

Includes index.

Includes index

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