Retail marketing plans : how to prepare them, how to use them /
McDonald, Malcolm.
Retail marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald, Christopher C.S. Tideman. - Oxford : Boston : Butterworth Heinemann, 1993. - xi, 338 p. ; 24 cm.
"Published on behalf of the Chartered Institute of Marketing." Includes index.
Includes index
075060154X TZS 2500
Marketing
Communication in marketing.
Retail trade.
658.8 McD
Retail marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald, Christopher C.S. Tideman. - Oxford : Boston : Butterworth Heinemann, 1993. - xi, 338 p. ; 24 cm.
"Published on behalf of the Chartered Institute of Marketing." Includes index.
Includes index
075060154X TZS 2500
Marketing
Communication in marketing.
Retail trade.
658.8 McD