Perspectives in consumer behavior / Harold H. Kassarjian and Thomas S. Robertson

By:

Kassarjian Harold H

Contributor(s):

Robertson Thomas S

Material type: Text

TextPublication details: London : Prentice hall international, Inc , c1991.Edition: 4th edDescription: vii ,616 p . : ill ; 23 cmISBN:

0136587097

Subject(s):

DDC classification:

658.834 KAS

Summary: This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.834 KAS (Browse shelf(Opens below))	1	Available		0041283
Book	Mzumbe University Main Campus Library	658.834 KAS (Browse shelf(Opens below))	2	Available		0041284

Total holds: 0

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Includes index.

This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface

eng.

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