Perspectives in consumer behavior / (Record no. 6022)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01090nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0136587097 |
| Terms of availability | TZS 23,940/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 KAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kassarjian Harold H. |
| 245 ## - TITLE STATEMENT | |
| Title | Perspectives in consumer behavior / |
| Statement of responsibility, etc | Harold H. Kassarjian and Thomas S. Robertson |
| 250 ## - Edition Statement | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Prentice hall international, Inc , |
| Year of publication | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii ,616 p . : |
| Other physical details | ill ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Motivation research (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Robertson Thomas S. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/10/1992 | 658.834 KAS | 0041283 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/10/1992 | 658.834 KAS | 0041284 | 2 | 12/06/2022 | Book |