Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star.

By:

Urban, Glen L

Contributor(s):

Star, Steven H

Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991.Description: xx, 563 p. : ill. ; 27 cmISBN:

9780138519407

Subject(s):

DDC classification:

658.8 URB

Contents:

Marketing strategy formulation process Strategic analysis Strategic decision making Implementation

Summary: Provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 URB (Browse shelf(Opens below))	1	Available		0041312

Total holds: 0

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Includes bibliographical references and indexes.

Marketing strategy formulation process
Strategic analysis
Strategic decision making
Implementation

Provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems

eng.

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