Advanced marketing strategy : phenomena, analysis, and decisions /
Urban, Glen L.
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xx, 563 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
Marketing strategy formulation process
Strategic analysis
Strategic decision making
Implementation
Provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems
eng.
9780138519407 TZS 25,140/=
Marketing
Strategic planning.
658.8 URB
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xx, 563 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
Marketing strategy formulation process
Strategic analysis
Strategic decision making
Implementation
Provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems
eng.
9780138519407 TZS 25,140/=
Marketing
Strategic planning.
658.8 URB