Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	1	Available	0071665
Book	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	2	Available	0071666
Book	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	3	Available	0071460
Book	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	4	Available	0073479
Book	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	5	Available	0071461
Book	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	6	Available	0073478
Book	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	7	Available	0073480

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Includes bibliographical references and indexes.

eng

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