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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:
  • 9780073404813
Subject(s): DDC classification:
  • 658.8 PER
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 658.8 PER (Browse shelf(Opens below)) 1 Available 0071665
Book Mzumbe University Main Campus Library 658.8 PER (Browse shelf(Opens below)) 2 Available 0071666
Book Mzumbe University Main Campus Library 658.8 PER (Browse shelf(Opens below)) 3 Available 0071460
Book Mzumbe University Main Campus Library 658.8 PER (Browse shelf(Opens below)) 4 Available 0073479
Book Mzumbe University Main Campus Library 658.8 PER (Browse shelf(Opens below)) 5 Available 0071461
Book Mzumbe University Main Campus Library 658.8 PER (Browse shelf(Opens below)) 6 Available 0073478
Book Mzumbe University Main Campus Library 658.8 PER (Browse shelf(Opens below)) 7 Available 0073480
Total holds: 0

Includes bibliographical references and indexes.

eng

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