Marketing /G. B. Giles

By:

Giles, G. B

Material type: Text

TextPublication details: London : Pitman., c1994Edition: 6th edDescription: xii, 286 p.: 22cmISBN:

9780712114240

Subject(s):

DDC classification:

658.8 GIL

Summary: An introduction to marketing for a wide range of business-related courses, this text provides coverage of topics including: political, economic and organizational change; the advent and application of new technology; social responsibility issues; and the development of the service sector

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 GIL (Browse shelf(Opens below))	1	Available		0044177

Total holds: 0

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Includes index

An introduction to marketing for a wide range of business-related courses, this text provides coverage of topics including: political, economic and organizational change; the advent and application of new technology; social responsibility issues; and the development of the service sector

eng

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