Marketing
Giles, G. B
Marketing /G. B. Giles - 6th ed. - London : Pitman., c1994 - xii, 286 p.: 22cm
Includes index
An introduction to marketing for a wide range of business-related courses, this text provides coverage of topics including: political, economic and organizational change; the advent and application of new technology; social responsibility issues; and the development of the service sector
eng
9780712114240 TZs.7160/-
Marketing
Marketing--Management
Sales management
658.8 GIL
Marketing /G. B. Giles - 6th ed. - London : Pitman., c1994 - xii, 286 p.: 22cm
Includes index
An introduction to marketing for a wide range of business-related courses, this text provides coverage of topics including: political, economic and organizational change; the advent and application of new technology; social responsibility issues; and the development of the service sector
eng
9780712114240 TZs.7160/-
Marketing
Marketing--Management
Sales management
658.8 GIL