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Perspectives on strategic marketing management / edited by Roger A. Kerin, Robert A. Peterson.

Contributor(s): Material type: TextTextPublication details: Boston : Allyn and Bacon, c1983.Edition: 2nd edDescription: xiii, 483 p. : ill. ; 24 cmISBN:
  • 0205079229
Subject(s): DDC classification:
  • 658.8 KER
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library 658.8 KER (Browse shelf(Opens below)) 1 Available 0039315
Book Mzumbe University Main Campus Library 658.8 KER (Browse shelf(Opens below)) 2 Available 0032731
Book Mzumbe University Main Campus Library 658.8 KER (Browse shelf(Opens below)) 3 Available 0032729
Total holds: 0

Includes bibliographies.

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