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Perspectives on strategic marketing management /

Perspectives on strategic marketing management / edited by Roger A. Kerin, Robert A. Peterson. - 2nd ed. - Boston : Allyn and Bacon, c1983. - xiii, 483 p. : ill. ; 24 cm.

Includes bibliographies.

eng.

ISBN: 0205079229 TZs 232/=

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KER

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