Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1981.Edition: 6th edDescription: xviii, 810 p. : ill. ; 24 cmISBN: - 0070131414
- 658.8 COR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 COR (Browse shelf(Opens below)) | 1 | Available | 0035276 | |||
| Book | Mzumbe University Main Campus Library | 658.8 COR (Browse shelf(Opens below)) | 2 | Available | 0034549 | |||
| Book | Mzumbe University Main Campus Library | 658.8 COR (Browse shelf(Opens below)) | 3 | Available | 0035272 | |||
| Book | Mzumbe University Main Campus Library | 658.8 COR (Browse shelf(Opens below)) | 4 | Available | 0035275 |
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| 658.8 CHR Total distribution: a framework for analysis, costing and control. | 658.8 CHR Controlling the distribution function | 658.8 CHU Marketing : creating value for customers / | 658.8 COR Problems in marketing / | 658.8 COR Problems in marketing / | 658.8 COR Industrial marketing : cases and concepts | 658.8 COR Problems in marketing / |
"Case materials of the Harvard Graduate School of Business Administration."
Includes bibliographical references.
The marketing process
Market selection and product planning
eng.
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