Problems in marketing /
Problems in marketing /
[compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.
- 6th ed.
- New York : McGraw-Hill, c1981.
- xviii, 810 p. : ill. ; 24 cm.
- McGraw-Hill series in marketing .
"Case materials of the Harvard Graduate School of Business Administration."
Includes bibliographical references.
The marketing process
Market selection and product planning
eng.
0070131414 NA
Marketing--Case studies.
Marketing--Case studies.
658.8 COR
"Case materials of the Harvard Graduate School of Business Administration."
Includes bibliographical references.
The marketing process
Market selection and product planning
eng.
0070131414 NA
Marketing--Case studies.
Marketing--Case studies.
658.8 COR