Principles of marketing / Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong
Material type:
TextPublication details: Harlow, England ; New York : Prentice Hall, 2002.Edition: 3rd European edDescription: xxxi, 856 p. : col. ill. ; 28 cmISBN: - 0273646621 (pbk.)
- 658.8 PRI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 PRI (Browse shelf(Opens below)) | 1 | Available | 0058344 |
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| 658.8 PET A preface to marketing management / | 658.8 PET Marketing management : knowledge and skills / | 658.8 PIC Integrated marketing communications | 658.8 PRI Principles of marketing / | 658.8 PRI Marketing foundations | 658.8 PRI Marketing foundations | 658.8 PRI Principles of marketing |
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
"The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
eng
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