Principles of marketing /
Principles of marketing /
Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong
- 3rd European ed.
- Harlow, England ; New York : Prentice Hall, 2002.
- xxxi, 856 p. : col. ill. ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
eng
0273646621 (pbk.)
Marketing
658.8 PRI
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
eng
0273646621 (pbk.)
Marketing
658.8 PRI