Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont.
Material type:
TextPublication details: Chichester : Wiley, c2000.Description: xviii, 214 p. : ill. ; 23 cmISBN: - 047186093X
- 658.80094 PHI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.80094 PHI (Browse shelf(Opens below)) | 1 | Available | 0058288 |
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| 658.8005 ANN Marketing 87/88 | 658.8008 TAY Fundamentals of marketing, additional dimensions : selections from the literature / | 658.8008 TAY Fundamentals of marketing, additional dimensions : selections from the literature / | 658.80094 PHI Understanding marketing : a European casebook / | 658.8009678 MSA Element of marketing management : a practical approach | 658.8009678 MSA Element of marketing management : a practical approach | 658.8009678 MSA Element of marketing management : a practical approach |
Includes bibliographical references and index.
This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including new products, branding, retailing and strategic marketing
eng
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