Innovation management and new product development / Paul Trott.

By:

Trott, Paul

Material type: Text

TextPublication details: Harlow : Financial Times/Prentice Hall, c2008.Edition: 4th edDescription: xxvii, 581 p. : ill. ; 25 cmISBN:

9780273713159
0273713159

Subject(s):

DDC classification:

658.575 TRO

Online resources:

Click here to access online

Contents:

pt. 1. Innovation management 1. Innovation management: an introduction 2. Economics and market adoption / Ufuk M. Cakmakc 3. Managing innovation within firms 4. Innovation and operations management / Richard Noble 5. Managing intellectual property pt. 2. Managing technology and knowledge 6. Managing organisational knowledge 7. Strategic alliances and networks 8. Management of research and development 9. Managing R & D projects 10. Open innovation and technology transfer pt. 3. New product development 11. Product and brand strategy 12. New product development 13. Packaging and product development 14. New service innovation 15. Market research and its influence on new product development 16. Managing the new product development process Appendix. Guinness patent

Summary: This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.575 TRO (Browse shelf(Opens below))	1	Available		0065041

Total holds: 0

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Previous	658.575 PRO Product development : meeting the challenge of the design-marketing interface /	658.575 THO New product development : managing and forecasting for strategic success /	658.575 THO New product development : managing and forecasting for strategic success /	658.575 TRO Innovation management and new product development /	658.7 AMM Materials management and purchasing /	658.7 AMM Materials management and purchasing /	658.7 ARN Introduction to materials management	Next

Includes bibliographical references and index.

pt. 1. Innovation management
1. Innovation management: an introduction
2. Economics and market adoption / Ufuk M. Cakmakc
3. Managing innovation within firms
4. Innovation and operations management / Richard Noble
5. Managing intellectual property
pt. 2. Managing technology and knowledge
6. Managing organisational knowledge
7. Strategic alliances and networks
8. Management of research and development
9. Managing R & D projects
10. Open innovation and technology transfer
pt. 3. New product development
11. Product and brand strategy
12. New product development
13. Packaging and product development
14. New service innovation
15. Market research and its influence on new product development
16. Managing the new product development process
Appendix. Guinness patent

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups

eng

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