Innovation management and new product development /
Trott, Paul.
Innovation management and new product development / Paul Trott. - 4th ed. - Harlow : Financial Times/Prentice Hall, c2008. - xxvii, 581 p. : ill. ; 25 cm.
Includes bibliographical references and index.
pt. 1. Innovation management
1. Innovation management: an introduction
2. Economics and market adoption / Ufuk M. Cakmakc
3. Managing innovation within firms
4. Innovation and operations management / Richard Noble
5. Managing intellectual property
pt. 2. Managing technology and knowledge
6. Managing organisational knowledge
7. Strategic alliances and networks
8. Management of research and development
9. Managing R & D projects
10. Open innovation and technology transfer
pt. 3. New product development
11. Product and brand strategy
12. New product development
13. Packaging and product development
14. New service innovation
15. Market research and its influence on new product development
16. Managing the new product development process
Appendix. Guinness patent
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups
eng
9780273713159 TZS 32,000/= 0273713159 TZS 32,000/=
Technological innovations
Industrial management.
Product management.
658.575 TRO
Innovation management and new product development / Paul Trott. - 4th ed. - Harlow : Financial Times/Prentice Hall, c2008. - xxvii, 581 p. : ill. ; 25 cm.
Includes bibliographical references and index.
pt. 1. Innovation management
1. Innovation management: an introduction
2. Economics and market adoption / Ufuk M. Cakmakc
3. Managing innovation within firms
4. Innovation and operations management / Richard Noble
5. Managing intellectual property
pt. 2. Managing technology and knowledge
6. Managing organisational knowledge
7. Strategic alliances and networks
8. Management of research and development
9. Managing R & D projects
10. Open innovation and technology transfer
pt. 3. New product development
11. Product and brand strategy
12. New product development
13. Packaging and product development
14. New service innovation
15. Market research and its influence on new product development
16. Managing the new product development process
Appendix. Guinness patent
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups
eng
9780273713159 TZS 32,000/= 0273713159 TZS 32,000/=
Technological innovations
Industrial management.
Product management.
658.575 TRO