Canadian marketing : principles and applications / René Y. Darmon, Michel Laroche, John V. Petrof.
Material type:
TextPublication details: Toronto ; New York : McGraw-Hill Ryerson, c1981.Description: xii, 512 p. : ill. ; 24 cmISBN: - 0070924325
- 658.80097483 DAR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.80097483 DAR (Browse shelf(Opens below)) | 1 | Available | 0034445 |
Total holds: 0
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| 658.8009678 MSA Element of marketing management : a practical approach | 658.800973 HAR Marketing mistakes | 658.800973 HAR Marketing mistakes | 658.80097483 DAR Canadian marketing : principles and applications / | 658.802 AND The long tail : why the future of business is selling less of more / | 658.802 BLY Essential of marketing communications / | 658.802 COH The marketing plan / |
Includes bibliographical references and indexes.
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