Canadian marketing : principles and applications /
Darmon, René Y.
Canadian marketing : principles and applications / René Y. Darmon, Michel Laroche, John V. Petrof. - Toronto ; New York : McGraw-Hill Ryerson, c1981. - xii, 512 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0070924325
Marketing--Canada.
658.80097483 DAR
Canadian marketing : principles and applications / René Y. Darmon, Michel Laroche, John V. Petrof. - Toronto ; New York : McGraw-Hill Ryerson, c1981. - xii, 512 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0070924325
Marketing--Canada.
658.80097483 DAR