Principles of marketing / Philip Kotler and Gary Armstrong

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Contents:

Understanding marketing and the marketing process Developing marketing opportunities and strategies Developing the marketing mix Managing marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.8 KOT (Browse shelf(Opens below))	1	Available		0048891

Total holds: 0

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Includes index

Understanding marketing and the marketing process
Developing marketing opportunities and strategies
Developing the marketing mix
Managing marketing

eng

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