Principles of marketing (Record no. 5334)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120323490 |
| Terms of availability | TZs.25500/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc | / Philip Kotler and Gary Armstrong |
| 250 ## - Edition Statement | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall of India., |
| Year of publication | ©2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 661, [76] p. : |
| Other physical details | ill.; |
| Dimensions | 27cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 505 ## - Formatted Contents | |
| Formatted contents note | Understanding marketing and the marketing process<br/>Developing marketing opportunities and strategies<br/>Developing the marketing mix<br/>Managing marketing |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Geographic subdivision | Europe |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--Management |
| Geographic subdivision | Europe |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations--Management |
| Geographic subdivision | Europe |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/01/2004 | New Textbook Centre | 658.8 KOT | 0048891 | 1 | 12/01/2022 | Book |