Global brand strategy : Unlocking brand potential across countries, cultures & markets / Sicco Van Gelder

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Material type: Text

TextPublication details: New Delhi : Kogan Page, c2004Description: xii, 260 p. : iil. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	658.827 GEL (Browse shelf(Opens below))	1	Available		0060711
Book	Mzumbe University Main Campus Library	658.827 GEL (Browse shelf(Opens below))	2	Available		0060710

Total holds: 0

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Previous	658.827 CHE Understanding brands /	658.827 DUN IMC : using advertising and promotion to build brands	658.827 GEL Global brand strategy : Unlocking brand potential across countries, cultures & markets	658.827 GEL Global brand strategy : Unlocking brand potential across countries, cultures & markets	658.827 KEL Strategic brand management : a European perspective /	658.827 KEL Strategic brand management : a European perspective /	658.827 KEL Strategic brand management : a European perspective /	Next

Includes index

eng

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