Global brand strategy : (Record no. 5297)

MARC details
000 -LEADER
fixed length control field 00575nam a22001937a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749442131
Terms of availability TZS 13,180.244
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 GEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Van Gelder, Sicco
245 ## - TITLE STATEMENT
Title Global brand strategy :
Sub Title Unlocking brand potential across countries, cultures & markets
Statement of responsibility, etc / Sicco Van Gelder
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Kogan Page,
Year of publication c2004
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 260 p. :
Other physical details iil. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
546 ## - LANGUAGE NOTE
Language note eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Export marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/01/2022 RK printing 658.827 GEL 0060711 1 12/01/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 12/01/2022 RK printing 658.827 GEL 0060710 2 12/01/2022 Book

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