Marketing management / Philip Kotler, Kevin Lane Keller.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 14th edDescription: xxii, 657, [127] p. : col. ill. ; 29 cmISBN: - 9780132102926
- 658.8 KOT
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 0077121 |
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| 658.8 KIB Fundamentals of marketing : an African perspective | 658.8 KOL Strategic marketing / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management | 658.8 KOT Principles of marketing | 658.8 KOT Principles of marketing |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform
eng.
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