Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxii, 657, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform
eng.
9780132102926
Marketing
658.8 KOT
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, c2012. - xxii, 657, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform
eng.
9780132102926
Marketing
658.8 KOT