E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver

By:

Laudon, Kenneth C. (Kenneth Craig), 1944-

Contributor(s):

( author) Traver, Carol Guercio

Material type: Text

TextPublication details: Upper Saddle River: Prentice Hall, c2008.Edition: 4th edDescription: Various paging : col. ill.; 26 cmISBN:

9780135009321

Subject(s):

DDC classification:

381.142 LAU

Contents:

pt. 1. Introduction to E-commerce. Ch. 1. The revolution is just beginning Ch. 2. E-commerce business models and concepts pt. 2. Technology infrastructure for E-commerce. Ch. 3. The Internet and World Wide Web : e-commerce infrastructure Ch. 4. Building an e-commerce Web site Ch. 5. Online security and payment systems pt. 3. Business concepts and social issues. Ch. 6. E-commerce marketing concepts Ch. 7. E-commerce marketing communications Ch. 8. Ethical, social, and political issues in e-commerce pt. 4. E-commerce in action. Ch. 9. Online retailing and services Ch. 10. Online content and media Ch. 11. Social networks, auctions, and portals Ch. 12. B2B e-commerce : supply chain management and collaborative commerce

Summary: This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available."--Jacket

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Barcode
Book	Mzumbe University Main Campus Library	381.142 LAU (Browse shelf(Opens below))		Available		0004305
Book	Mzumbe University Main Campus Library	381.142 LAU (Browse shelf(Opens below))	1	Available	Special Reserve	0064963
Book	Mzumbe University Main Campus Library	381.142 LAU (Browse shelf(Opens below))	2	Available	Special Reserve	0064964
Book	Mzumbe University Main Campus Library	381.142 LAU (Browse shelf(Opens below))	3	Available	Special Reserve	0062038

Total holds: 0

Includes references and index.

pt. 1. Introduction to E-commerce. Ch. 1. The revolution is just beginning
Ch. 2. E-commerce business models and concepts
pt. 2. Technology infrastructure for E-commerce. Ch. 3. The Internet and World Wide Web : e-commerce infrastructure
Ch. 4. Building an e-commerce Web site
Ch. 5. Online security and payment systems
pt. 3. Business concepts and social issues. Ch. 6. E-commerce marketing concepts
Ch. 7. E-commerce marketing communications
Ch. 8. Ethical, social, and political issues in e-commerce
pt. 4. E-commerce in action. Ch. 9. Online retailing and services
Ch. 10. Online content and media
Ch. 11. Social networks, auctions, and portals
Ch. 12. B2B e-commerce : supply chain management and collaborative commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available."--Jacket

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