E-commerce : business, technology, society
Laudon, Kenneth C. (Kenneth Craig), 1944-
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver - 4th ed. - Upper Saddle River: Prentice Hall, c2008. - Various paging : col. ill.; 26 cm.
Includes references and index.
pt. 1. Introduction to E-commerce. Ch. 1. The revolution is just beginning
Ch. 2. E-commerce business models and concepts
pt. 2. Technology infrastructure for E-commerce. Ch. 3. The Internet and World Wide Web : e-commerce infrastructure
Ch. 4. Building an e-commerce Web site
Ch. 5. Online security and payment systems
pt. 3. Business concepts and social issues. Ch. 6. E-commerce marketing concepts
Ch. 7. E-commerce marketing communications
Ch. 8. Ethical, social, and political issues in e-commerce
pt. 4. E-commerce in action. Ch. 9. Online retailing and services
Ch. 10. Online content and media
Ch. 11. Social networks, auctions, and portals
Ch. 12. B2B e-commerce : supply chain management and collaborative commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available."--Jacket
9780135009321 TZS 22,050/=
Electronic commerce
Internet marketing
Information technology
Electronic commerce--Social aspects
Electronic data processing
381.142 LAU
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver - 4th ed. - Upper Saddle River: Prentice Hall, c2008. - Various paging : col. ill.; 26 cm.
Includes references and index.
pt. 1. Introduction to E-commerce. Ch. 1. The revolution is just beginning
Ch. 2. E-commerce business models and concepts
pt. 2. Technology infrastructure for E-commerce. Ch. 3. The Internet and World Wide Web : e-commerce infrastructure
Ch. 4. Building an e-commerce Web site
Ch. 5. Online security and payment systems
pt. 3. Business concepts and social issues. Ch. 6. E-commerce marketing concepts
Ch. 7. E-commerce marketing communications
Ch. 8. Ethical, social, and political issues in e-commerce
pt. 4. E-commerce in action. Ch. 9. Online retailing and services
Ch. 10. Online content and media
Ch. 11. Social networks, auctions, and portals
Ch. 12. B2B e-commerce : supply chain management and collaborative commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available."--Jacket
9780135009321 TZS 22,050/=
Electronic commerce
Internet marketing
Information technology
Electronic commerce--Social aspects
Electronic data processing
381.142 LAU