Key concepts in marketing / Jim Blythe.
Material type:
TextPublication details: Los Angeles, Calif. ; London : SAGE, 2009.Description: ix, 219 p. : ill. ; 22 cmISBN: - 9781847874986
- Marketing
- 658.8 BLY
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | 658.8 BLY (Browse shelf(Opens below)) | 1 | Available | 0067555 |
Total holds: 0
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| 658.8 BEA Marketing : principles & perspectives / | 658.8 BEL Readings in marketing management | 658.8 BEL Readings in marketing management | 658.8 BLY Key concepts in marketing / | 658.8 BOO Marketing : contemporary dimensions / | 658.8 BOO Contemporary marketing : wired / | 658.8 BOV Marketing / |
Includes bibliographical references and index.
eng.
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