Key concepts in marketing /

Blythe, Jim.

Key concepts in marketing / Marketing Jim Blythe. - Los Angeles, Calif. ; London : SAGE, 2009. - ix, 219 p. : ill. ; 22 cm.

Includes bibliographical references and index.


eng.

9781847874986 TZS 59307.52


Marketing.

658.8 BLY

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