Marketing practices and principles / (Record no. 6234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00729nam a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780026356015 |
| Terms of availability | TZS 50,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing practices and principles / |
| Statement of responsibility, etc | Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted and Richard L. Lynch |
| 250 ## - Edition Statement | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill , |
| Year of publication | ©1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 588 pages : |
| Other physical details | ill . (some color) ; |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ralph E. Mason, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Husted Stewart W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lynch Richard L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rath Patricia Mink |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/10/2008 | VUA | 658.8 MAR | 0058050 | 1 | 12/06/2022 | Book | special reserve |