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Marketing practices and principles /

Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted and Richard L. Lynch - 5th ed. - New York : McGraw-Hill , ©1995 - xx, 588 pages : ill . (some color) ; 25 cm

Includes index

eng

ISBN: 9780026356015 TZS 50,000/=

Subjects--Topical Terms:
Marketing
Industrial services
Consumer behavior

Dewey Class. No.: 658.8 MAR

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