Marketing management : (Record no. 6228)

MARC details
000 -LEADER
fixed length control field 00602cam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0395327164
Terms of availability TZs.650/-
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LAZ
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Lazer, William.
245 10 - TITLE STATEMENT
Title Marketing management :
Sub Title foundations and practices /
Statement of responsibility, etc William Lazer and James D. Culley.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher Houghton Mifflin Co.,
Year of publication c1983.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv, 869 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Culley, James D.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 11/01/2007 USIS 658.8 LAZ 0036541 1 12/06/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 11/01/2007 USIS 658.8 LAZ 0036542 2 12/06/2022 Book

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