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Marketing management : foundations and practices /

Lazer, William.

Marketing management : foundations and practices / William Lazer and James D. Culley. - Boston : Houghton Mifflin Co., c1983. - xxiv, 869 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0395327164 TZs.650/-

Subjects--Topical Terms:
Marketing
Marketing management
Marketing planning

Dewey Class. No.: 658.8 LAZ

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