Problems in marketing : (Record no. 6191)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00602cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761971788 (cased) |
| Terms of availability | TZS 224,480.8 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MOU |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Moutinho, Luiz. |
| 245 10 - TITLE STATEMENT | |
| Title | Problems in marketing : |
| Sub Title | applying key concepts and techniques / |
| Statement of responsibility, etc | Luiz Moutinho and Charles Chien. |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles : |
| Name of publisher | Sage Publications, |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 322 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chien, Charles S. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/10/2011 | CB-331 | 658.8 MOU | 0069521 | 1 | 12/06/2022 | Book | special reserve | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/10/2011 | CB-331 | 658.8 MOU | 0069522 | 2 | 12/06/2022 | Book | special reserve |