Problems in marketing : applying key concepts and techniques /
Moutinho, Luiz.
Problems in marketing : applying key concepts and techniques / Luiz Moutinho and Charles Chien. - 2nd ed. - Los Angeles : Sage Publications, c2008. - xiii, 322 p. : ill. ; 24 cm.
Includes bibliographical references and index.
eng.
9780761971788 (cased) TZS 224,480.8
Marketing.
658.8 MOU
Problems in marketing : applying key concepts and techniques / Luiz Moutinho and Charles Chien. - 2nd ed. - Los Angeles : Sage Publications, c2008. - xiii, 322 p. : ill. ; 24 cm.
Includes bibliographical references and index.
eng.
9780761971788 (cased) TZS 224,480.8
Marketing.
658.8 MOU