Advanced marketing strategy : (Record no. 6146)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00576cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0138519404 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 URB |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Urban, Glen L. |
| 245 10 - TITLE STATEMENT | |
| Title | Advanced marketing strategy : |
| Sub Title | phenomena, analysis, and decisions / |
| Statement of responsibility, etc | Glen L. Urban and Steven H. Star |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs, N.J. : |
| Name of publisher | Prentice Hall, |
| Year of publication | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 563 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Star, Steven H. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/02/2000 | MU | 658.802 URB | 0047099 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/02/2000 | MU | 658.802 URB | 0047100 | 2 | 12/06/2022 | Book |