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Advanced marketing strategy : phenomena, analysis, and decisions /

Urban, Glen L.

Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban and Steven H. Star - Englewood Cliffs, N.J. : Prentice Hall, c1991. - xx, 563 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0138519404

Subjects--Topical Terms:
Marketing
Strategic planning

Dewey Class. No.: 658.802 URB

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