Marketing decision making : (Record no. 6126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00624nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0538195207 (pbk.) |
| Terms of availability | TZS 3500/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8O'DE |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing decision making : |
| Sub Title | analytic framework and cases / |
| Statement of responsibility, etc | William F. O'Dell ... [et al.]. |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati : |
| Name of publisher | South-Western Pub. Co., |
| Year of publication | c1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vi, 461 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ruppel, Andrew C. |
| Dates associated with a name | 1909- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trent Robert H |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kehoe, William J. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/03/1989 | IDM | 658.8 O'DE | 0037929 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 12/06/2022 | IDM | 658.8 O'DE | 0037930 | 2 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/06/1988 | Norad. Bumpus | 658.8 O'DE | 0037931 | 3 | 12/06/2022 | Book |