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Marketing decision making : analytic framework and cases /

Marketing decision making : analytic framework and cases / William F. O'Dell ... [et al.]. - 3rd ed. - Cincinnati : South-Western Pub. Co., c1984. - vi, 461 p. : ill. ; 23 cm.

Includes bibliographies and index.

ISBN: 0538195207 (pbk.) TZS 3500/=

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.8O'DE

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