Fundamentals of marketing / (Record no. 6060)

MARC details
000 -LEADER
fixed length control field 00561pam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0070609071
Terms of availability TZS 115/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 STA
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Stanton, William J.
245 10 - TITLE STATEMENT
Title Fundamentals of marketing /
Statement of responsibility, etc William J. Stanton.
250 ## - Edition Statement
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher McGraw-Hill,
Year of publication c1984.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxii, 697 p. :
Other physical details ill. ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing effort
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 07/02/1986 Norad. Bumpus 658.8 STA 0035844 1 12/06/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 07/02/1986 Norad. Bumpus 658.8 STA 0034333 2 12/06/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 07/02/1986 Norad. Bumpus 658.8 STA 0036026 3 12/06/2022 Book

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